Let’s make a bet, shall we?
I bet you’re hosting (or planning to host) your business videos on YouTube either because…
a) It’s easy and a “free” video hosting option ?
b) You think your business video will get tons of free exposure and all cool, right?
Well, it’s all cool as long as all you want to do is share the latest “I love cute cats” video. Or the “OMG look at all these people acting goofy, dancing goofy, falling down goofy, singing goofy”, and all other funny stuff…
However, if you’re trying to build a serious business or you’re actually running a serious business, you need to be serious about where you host it and how you handle it.
The first thing you need to understand is that YouTube is not in business to help you with your business (unless of course you pay for ads). YouTube is in business to help the YouTube community, the viewers.
For example, if your video is playing on YouTube, there are SO many ways your viewers are being distracted and chances are, your prospects probably ending up at your competitors’ website (special thanks to the free video hosting bait!).
Let’s break some things down:
1. Annoying Distractions + “Related Videos” = Lost Customers
YouTube features ads (yes, from your competitors!) all around your video. Sometimes they’re in the ‘related videos’ section. Sometimes in the ‘promoted videos’ ads or the overlay ads.
Yes, even banner ads at times.
These are all incredibly annoying distractions that are, in all likelihood, costing you LOST customers.
Then, if your viewer manages to stay attentive throughout your video, after it finishes playing, YouTube generously allows other videos, most probably belonging to your competition, to auto-play for your prospect.
Is this really the environment you want *your* future customer to be immersed in?
So what happens when you embed your video (that’s hosted on YouTube) on your website?
2. YouTube Branding and “Secretly Injected” Sleazy Codes
Do you realize your prospects are only ONE click away from leaving your site?
Did you ever notice the big, fat clickable YouTube logo on the bottom right side?
One click. And your visitor is gone like the wind. Probably winds up watching your competitor’s video. YouTube can literally siphon your visitors right off your website.
And it doesn’t stop there. Oh no.
It gets even worse.
Did you know…
“YouTube tracks your audience and makes it accessible so your competitors can run ads to them.”
YouTube has another sneakier, more invisible way to steal even more customers right out from under your nose. And here’s what I mean…
In every YouTube-hosted video, there’s a code that tracks the audience…YOUR audience…and makes it accessible so advertisers (and competitors) can view the demographics and run ads to them, anytime.
Let’s examine a few other reasons hosting YouTube videos on your website is not a good idea for your business.
3. YouTube Videos Threaten Your Credibility
When a visitor lands on your site and see a video with YouTube branding on it, it’s more than just a visual distraction. Sometimes it registers subconsciously and the visitor isn’t even fully aware that they’re being distracted.
Did you know…
A study was recently done by Tubular Insights, a well-known video marketing company. According to their study, more than 43% of customers believe a website’s brand can be harmed by having a branded YouTube player on it.
In that same study, they found over 68% thought the website was more credible when the site used a generic player rather than a YouTube video. Their conclusion is that using a YouTube video can negatively impact the credibility of your company.
In many cases, using any other branding besides your own can be perceived as amateurish, and posing a real threat to your business’ credibility and professionalism.
Consumers are very familiar with YouTube and likely spend a large chunk of time on the site each month watching the latest funny cat, songs, or epic fail video. These experiences are linked in a consumer’s mind with the site they experienced them on: YouTube.
When that same consumer is visiting your site and they come across an embedded YouTube video, they subconsciously relate your video content with what they have experienced in that video player before (cats, songs, fails, and other non-business related distractions.)
4. 1 in 5 Companies Block YouTube Browsing
If your video is hosted at YouTube, it would be reasonable to expect that your potential customers would be looking for your services there.
Did you know…
20% of companies will not allow their employees to browse YouTube while they’re at work.
CNBC recommends 10 sites companies should ban to increase productivity in the workplace.
YouTube comes in #2, to Facebook as the site people at work spend the most time on.
So if your B2B customers usually browse while they’re at work, chances are, they’re not seeing your video.
And if you’re embedding a YouTube video on your website, they’re not seeing it there either.
5. No Real Choice of Attention-Getting Thumbnails
When you’re relying on video to deliver your message, having an eye-catching thumbnail image is important.
That’s primarily how a viewer decides if they’re going to click to watch your video or not.
YouTube limits your thumbnail choice to three random images they choose as a representation of your video, unless you’re a YouTube partner.
Basically, the new requirement that YouTube released on February 20, 2018 goes like this: “If your channel has fewer than 1,000 subscribers or fewer than 4,000 watch hours in the previous 12 months (ongoing) you’re not qualified to become a YouTube partner.”
6. Difficult or Limited Ability to Customize
The ability to customize your video is very limited by YouTube. It’s possible to make a few tweaks like auto-starting the video and other basic stuff, but you really need to know some programming in order to do it properly.
7. Inconsistent, Slow Streaming & Loading Speed Issues
Slow playback, constant buffering and inconsistent streaming is enough to make a viewer give up trying to watch your video.
It can get even worse during high traffic hours.
8. It Hurts Your On-Page SEO
As you probably know, Google owns YouTube, so any ranking or indexing that happens will be to benefit YouTube, not you and your site. You can’t depend on your videos to show up in the search results for your domain.
Even videos that do show up in the search results from your YouTube channel won’t be taking folks to your site, they’ll be going to YouTube.
9. Your Account Can Be Shut Down (Just Like That!)
YouTube can, at its discretion, simply shut your account down, with no warning, for any reason they choose, or for no reason at all!
10. Your Video Can Disappear without Warning
YouTube, of course, sets their own guidelines and they can be incredibly arbitrary. They can take your video down for what they perceive is a violation of those guidelines. And once they’ve made their decision, it can be extremely difficult, if not altogether impossible, to get them to change their mind.
Your video just ceases to exist.
11. No Decent Customer Service
Just hope you don’t need customer service.
Sending in your request may or may not get you an answer, and even if you get a response, it may not be from an actual human being. It’s just as likely to be a canned response that offers very little if any help at all.
12. Limitations on Video Length
Unless and until you verify your Google account, you’re limited by default to uploading videos no longer than 15 minutes. Even then, YouTube could decide at any time to restrict the length, the type, even the content if they so choose.
13. Dealing with Negative Comments
Negative comments are of course not limited to just YouTube, but it’s a known site for trolls to browse, just looking for places they can stir up trouble. They can be rude, mean or post total lies about you or your business.
This can affect your sales as well as your credibility as a business owner unless you hire a full time assistant to deal with the haters day in, day out.
14. Your Private Videos Can Be Hijacked
If you’re a membership site owner or planning to sell training courses, you know how important it is to have a video hosting provider that secures all the time and effort you put to create these products.
If you’re considering hosting your membership site videos on YouTube, your private videos can be stolen, downloaded and shared in torrents sites in seconds.
There are tools and plugins such as YouTube Downloader and PickVideo that allow the unscrupulous blackhats of the Internet to steal from almost any video platform including Vimeo and Wistia… except videos hosted on _______. (I’ll reveal this solution on shortly!) 😉
15. Missing of ESSENTIAL Marketing Features
This is Probably the MOST Important Reason Not to Embed YouTube Videos on Your Website And Switch to an Alternative!
One of the biggest reasons to use video in your business is to market and grow your business, right?
Video marketing serves a multitude of purposes, across a wide diversity of industries and niches, so you need a bounty of marketing features to use.
However, with a YouTube video…
- You can’t use your own pre/post-roll ads.
- You can’t capture leads within the YouTube player.
- You can’t customize player colors and match it to your overall brand
- You can’t include any timed buttons, opt-in forms or calls to action either.
So even though at first glance, YouTube may seem like a good option for housing your videos, you need to understand there *is* a cost, a substantial cost, associated with this “free” video hosting platform. A boatload of disadvantages, missing features and serious risks to the growth of your business.
Don’t be fooled!
Even if you’re NEW to video marketing…
And even if you’ve got almost no budget…
There is no reason to handicap your business and limit your sales by relying on YouTube, anymore!
Why would you risk THROWING AWAY your potential customers with YouTube videos that, even when embedded on your website… distract your audience, and misdirect them with endless competing ads, links and videos?!
Especially when, now, there’s a better choice!
One that allows you to carefully guide and control your audience’s movements through EVERY STEP of your sales funnel to ultimately increase your overall sales!
The #1 Rated Video Marketing Suite That 25,000+ Businesses ALREADY Use To Attract Millions of Visitors, Leads, and Sales… Every Single Month!
vooPlayer solves all the problems stated above PLUS it allows you to do ANYTHING and EVERYTHING inside your videos, including…
- Customizing the player’s branding and match it to your overall brand
- Magically appearing Opt-In Boxes for capturing verified email addresses and phone numbers within the video
- Viral “Share This Video” Gates for driving more viral traffic
- Display cleverly Timed “Calls to Action”
- Make the phone ring more often with “Tap to Call Me” buttons
…And I haven’t even touched yet on all the OTHER capabilities you could be holding in your hands…like video heatmaps, viewer-based tracking and A/B video split testing.
You don’t even know yet about the Video Funnels, Smart Controls or the Watch & Win Contests… It’s very extensive, very impressive list. Far more than you’ll ever have with YouTube. More than you can get with Vimeo or Wistia.
vooPlayer and it’s gonna rock. your. World.
Want to see how vooPlayer works?
Curious to see how vooPlayer compares against YouTube and other options?
Take a look at this comparison chart. It has the essential features that others are missing!
Try it out FREE for 14 days. You’ll fall in love with it.
I’m a Die-Hard Entrepreneur and co-founder of vooPlayer.com. I launched my first web-based business from my parents house in 1999 and since then, I’ve managed to build and grow 4 online brands that now attracts 1.4+ MILLION people per year.